Monday 19 December 2011

JASDIP SAGU SHARES WITH US HIS EXCELLENCE IN BECOMING A DETEMINED AND DRIVEN INDIVIDUAL WHO BELIEVES THERE ARE NO LIMITS.

Interesting words from an up and coming photographer – Jasdip Sagu who is a semi-professional photographer whose business expanded at the age of 21.  Here he tells us a little about his lifestyle as a young photographer and how he deals with high competition the competitive nature of the photography industry. 
At twenty-four years old, just out of a dead end job and with no real knowledge about the working world, the aspiration of starting his own business was probably the last thing on his mind.  However Jasdip did exactly that and pursed his career and direction in a world of snap shots.  Although photography may seem like all fun and games, he is still determined to achieve the best and his business is still at its most powerful.
As a youngster Jasdip loved art and music, but it wasn’t until 2008 he started taking photographs. “I would attend family events and weddings and take pictures, then straight away post them on Hi5.  I got thousands of views a day and tons of comments, “That’s what drove me towards photography.”
Based in East London, Jasdip now travels all over the UK to attend shoots and he will soon be exploring Scotland and Ireland for weddings after completing a mini course that specialises in such occasions.  Pretty good for someone who is only 24 years old.  His first shoot was with a modelling agency that he teamed up with to make sure both sides got what they wanted from the shoot.  The outcome was the princess and the frog image – A picture showing this is of Sally (picture to the above)  the agency was happy with the photographs and Jasdip could be sure he was getting paid.
Not until Jasdip went travelling, and captured a picture of a guy with a wonderful looking hat and goldfish bowls for earrings, – that’s when he had that blitz of inspiration and got the old man to pose for his picture.  Soon after he made his own studio in the basement of his house, having that extra space was perfect (Picture to the right).
Jasdip began to get serious about his photography career; his passion drove him to making up his own studio in the basement of his parents’ house.  He made use of this space and wanted it to be professional as possible. He experienced a slight hiccup when inviting his first client round.
“Nothing embarrassing has happened, apart from my studio lights not working.  After around 20 minutes of trying to get it to work and phoning around I luckily manage to get it to work!  Not only that the female models are often surprised as most of them expect a female photographer but instead get a male photographer.”
“I set up my own business when I was 21. It was quite a big challenge as I hadn’t really done it before – with not much experience in the photography world.  The number one perk of owning your own company is that you get to be your own boss.  So you can work at a steady pace.  Although running your own business isn’t all happy times – being motivated and having that determination to push yourself is highly important as you have a lot of responsibility on your head.”
“If I wasn’t a photographer I would probably turn to architecture – However I don’t see myself stuck in an office doing the average 9-5, this is what I’ve been longing for and now that it’s happened I can’t bring myself to having any other career.”
His main inspiration for a shoot and to build a recognised portfolio comes from all walks of life. Anything from magazines, films, interiors or even his everyday lifestyle of meeting new personalities – once he gets that spark the idea is continuous from that point on.
Although his love is for people and capturing “high fashion shoots with gorgeous models of different races & sizes!” He aims to get the full glory and lets the personality shine through when taking pictures.  No matter what his model is always the centre of attention.  
His favourite picture is one he calls “Sense of Tranquillity.” He took the photograph at 5:30am on a quick point and snap shot.  “I am very pleased with the image and the detail, as it was a spur of the moment thing.  Luckily I didn’t miss my coach back to the airport.”
This simple photograph has turned into a popular buy for his customers who often request it on a  canvas or large print.  Jasdip believes this goes to show how planning a shoot isn’t everything and that your creativity and imagination can also show the true attraction in the world.
When Jasdip had the tables turned and became a model for the day he took to it like a breath of fresh.  Wanting to know what it was like to be a model- he wore a sleek slim fitted grey suit, with a bright white shirt, black tie, shiny shoes and a very expensive watch! “I arranged this myself so I could see a sample of how other photographers work.  The photographer actually came across quite rudely and unprofessional.  However I have learnt where he was going wrong and where I aim to correct his mistakes and treat my clients kindly and with respect.
“I hardly ever have my picture taken as I’m the one who’s always behind the cam.  It would be nice to experience being in the limelight for the day, I think I would pull off being a model quite easily.” 
Like for many others, the digital age has provided Jasdip to get creative and showcase his work online. “Some company on Facebook were advertising a cheap deal so I decided to set up my own web page.  I believe a company can increase its chances of growth with the use of the Internet, it’s a terrific way to spread your name” With technology comes other aspects of using various software such as Photoshop. “Depending on the affect I want to achieve, I try my best to capture as much beauty on the shoot.  I like to enhance my pictures using Photoshop – not compose fake pieces of work.”
What advice would you give to up and coming young photographers?
“I have never done a photography course, I learnt everything myself, I brought myself a camera and learnt via trial and error.  Learning everything about your camera is vital, be different and most importantly be confident.”

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